About Us

Anyone that has lived or visited the west coast knows that here on Vancouver Island, we live and die to fish. We have worked hard to create a clothing line that any fisher person would be proud to own. That being said, we strive to be more than just a clothing line, we are a brand. Our brand is created by fishermen, for fishermen, and we aim to bring people together by being a part of something unique on our coast. A club that gives back to communities, cares about the environment, and works to conserve, enhance and protect Pacific salmon stocks for years to come.

It is important to us that you feel like part of the club, so follow us on social media and send us your fishing photos, videos and stories. We would be happy to share them!

When you buy one of our products, you become a part of a select group of anglers. A group of people that love fishing and want Vancouver Island to remain one of the world's greatest fishing meccas. A portion of every product sold goes directly back to salmon enhancement projects on and around Vancouver Island. Know of a deserving operation? Send us an email with your reasons why and you could be considered for a donation. As we grow, we will be creating new styles and products for you to enjoy. Have an idea? We would love to hear it! Visit the Contact Us page to send us a message. 

Welcome to the Club!